In a sector where market fluctuations and deadline pressure are the norm, Mihai Firulescu has proven that rigor, empathy, and long-term thinking can make all the difference. As Sales & Marketing Director, he plays a key role in the growth of Morad Group—one of Romania’s leading real estate companies. With a strategic development approach, Mihai coordinates complex projects, optimizes internal processes, and brings balance between business and people.
A defining trait of his is the ability to integrate design, construction, and sales into a unified vision through the GKM Group ecosystem (Globexterra – design, Mastrom – execution, RE/MAX Klass – sales). This full-cycle approach transforms land into landmark projects, reduces risks, and increases returns for investors.
A Leader Who Builds with Vision
At the core of every decision lies strategy. From project launches to accelerated sales and brand repositioning, Mihai has shown that commercial performance comes from planning, not chance. In just a few years, he has delivered more than 1,000 residential units and managed to sell 400 apartments in less than 7 months—without compromising quality or transparency.
The integrated vision of GKM Group ensures continuity: concept (Globexterra) → execution (Mastrom) → commercialization (RE/MAX Klass). The result: shorter response times, coherent processes, and predictable performance control.
More Than Sales: A Network of Solid Partnerships
Beyond coordinating sales and marketing teams, Mihai Firulescu plays a key role in strengthening relationships with investors and partners. Under his leadership, Morad Group has entered international markets and expanded its network of collaborators, especially in the United Arab Emirates, Saudi Arabia, Oman, Bulgaria, and Israel.
At the same time, the GKM Group ecosystem creates a unique bridge between developers and the market: the same team designs, builds, and sells, offering investors complete solutions—from concept to delivery and commercialization.
Integration, Not Fragmentation
One of Mihai Firulescu’s essential strengths is his ability to integrate marketing, sales, design, and execution into a coherent flow. He doesn’t see teams as separate parts but as a mechanism that works efficiently only when all gears are synchronized.
Through Globexterra (architecture & permits), Mastrom (execution), and RE/MAX Klass (go-to-market & sales), the full-cycle approach eliminates bottlenecks, shortens delivery times, and offers clients predictable and reliable experiences.
Turning a Company Into an Ecosystem
By applying principles of strategic development, Mihai has helped transform operations from simple “work streams” into a complete real estate ecosystem. Complementary resources are aligned: from concept and due diligence to branding, pricing, and sales strategy.
The repositioning of the Onix brand, the sale of 400 apartments in less than 7 months, and the securing of premium partnerships with BMW, Eden Capital Development, and Intero Property Development confirm a managerial capacity oriented toward protecting capital and maximizing returns.
Performance Confirmed and Strategic Relationships Strengthened
Under the coordination of Mihai Firulescu, RE/MAX Klass recorded significant growth, reflected in a 30% increase in sales volume. July 2025 marked the best result in the agency’s history, confirming the efficiency of the implemented strategy and the strength of the sales team. At the same time, the RE/MAX Klass portfolio was strengthened through relevant partnerships, such as the collaboration with BMW—milestones that highlight the agency’s positioning as a trusted player in the real estate market and a solid partner for prestigious brands.
FAQ – Frequently Asked Questions About Mihai Firulescu
1. What is Mihai Firulescu’s role at Morad Group?
He is Sales & Marketing Director, coordinating commercial strategy, sales, and investor relations.
2. What does strategic development mean to him?
Thinking before acting, working in an integrated way, and building sustainably—not just profitably.
3. In which countries has he collaborated on real estate projects?
The United Arab Emirates, Saudi Arabia, Oman, Bulgaria, and Israel.
4. What differentiates him from other professionals?
The full-cycle vision (Globexterra–Mastrom–RE/MAX Klass), his ability to coordinate diverse teams, and his focus on clear, lasting results.
5. Can you collaborate with him if you have a project?
Yes—through the RE/MAX Klass network, as well as via connections with Globexterra and GKM Group.
Do You Want to Develop a Real Estate Project with Strategy and Clarity?
If you have land, a plan, or a vision you want to turn into a viable project, talk to Mihai Firulescu. He and his team can provide a complete approach—from idea to delivery—with reduced risks and higher returns, thanks to the integrated GKM Group model.
📩 Write to him at [email protected]
📞 Call him at +40 722 602 384
🔗 Discover more about his network of expertise:
RE/MAX Klass | Globexterra | GKM Group